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Selling Products Online Successfully

Selling Products Online Successfully

Whatsoever you’ve heard concerning starting an online business, it’s most likely true. An online business can be quite challenging at the beginning because of its competitiveness, but the overwhelming consensus is that you start learning how to sell online. One of the interesting parts of selling online is that you get to sell beyond the […] Read More

Pricing Strategy and its Importance to Business

Pricing Strategy and its Importance to Business

There are a lot of people that have thought of awesome business ideas apart from the jobs they have normally. After thinking up a business idea and actualizing it, another important part of your business plan is putting a price on your product or services. A lot of business owners have issues with pricing strategy, […] Read More

6 Ways To Reduce Attrition Rate and Increase Employee Retention Rate

6 Ways To Reduce Attrition Rate and Increase Employee Retention Rate

Victory Akpa   What is Attrition? Employee Attrition is the naturally occurring, voluntary departure of employees from a company. It simply means leaving a job for personal reasons, lack of professional motivation, job mismatch, issues in the workplace, etc. Within the context of human resources and Workforce planning, attrition is a reduction in the workforce […] Read More

TOP TEN SMALL CAPITAL BUSINESSES TO VENTURE INTO IN NIGERIA

TOP TEN SMALL CAPITAL BUSINESSES TO VENTURE INTO IN NIGERIA

The benefits of multiple streams of income can not be overemphasized. Take for example if you only work a 9-to-5, you are dependent on that income alone. What then happens if you become ill? What do you do if you get laid off or fired? How will you bounce back from losing your job (your […] Read More

The Ultimate Guide to Digital Marketing

Wikipedia explains digital marketing as “the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services” Although, digital marketing is broad, in simple words, it is the act of selling products and services using the internet. There […] Read More

A Brief History of Digital Marketing

In the 1990s, the term Digital Marketing was first used followed by the launching of Archie – the first search engine. In 1993, there was the invention of the first clickable web-ad banner – HTTP. By October 8, 1994, the American company, Yahoo, launched Yahoo – the first email service provider. Yahoo created the first […] Read More

How to Pull and Retain Customers

How to Pull and Retain Customers

  Some of us complain of not making sales, or sometimes make sales today, taking a long time before making another one. Some simply complain of not having loyal customers. If you fall under any of these categories, you have probably not applied some intentional sales techniques.    Regardless of the type of product you […] Read More

Top 10 Smartphones in Nigeria 2020

Top 10 Smartphones in Nigeria 2020

If there is any noticeable and very obvious development that happened to the Nigerian realities within the last two decades, one that impacted in all sectors the outlook of the Nigerian nation, then it must definitely be the introduction of the Global System of Communication, one popularly called by its abbreviation, ‘GSM’. This product of […] Read More

Chrome book versus Laptop

Chrome book versus Laptop

The digital world is growing and advancing everyday with new inventions and improvements of old gadgets which gives us lots of options when buying or shopping for new digital additions. For many tech enthusiasts, there is no better time to be alive, as the world has been thrilled by tech companies with their recent mind […] Read More

How to save money when buying a Car

How to save money when buying a Car

Buying a car is a major financial decision which must be approached with careful planning else one falls into financial debt buying a car to some is considered a luxury, while to others it is a necessity to help them to effectively carry out their daily activities by bringing about a ease with mobility. For […] Read More

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