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Branding your business

Branding your business

Marcus Amudipe


Have you ever wondered what sets a business apart from the rest, why you see some business so unique among its peers despite the fact that it is the same product that they are selling, quality and quantity wise.  Some business spans through generation from generation and not only this, they have enjoyed a great deal of longevity which has in no way changed the way the public think of them. There are plenty people selling clothes in Nigeria, however there are some names that strikes a chord whenever you mention them. This is not only applicable to selling of clothes alone, coke has been around for ages yet it has managed brilliantly to retain its repute even despite the fact that there has been the arrival of plenty more similar drinks. It is not just about starting business in Nigeria, there is more to it. You have to do everything within your power to ensure that your product resonates among its contemporaries.  This is why you see these days why multinational firms and organizations channels millions of naira all in the name of branding their businesses.

You do not have to carry the mentality that you are a small business owner and that branding is not needed for your business venture. No matter the size of your business, branding is very important and must be treated as such. The way the public think of your product/services determines in how much energy or resources you put into it.

What is Branding?    

Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.


Branding is a way of identifying your business. It is how your customers recognize and experience your business. A strong brand is more than just a logo  it’s reflected in everything from your customer service style, staff uniforms, business cards and premises to your marketing materials and advertising.



Developing a strong brand strategy, particularly in the social media world, is the key to setting yourself apart from your competitors and helping your business grow. The details of your business matter because they quickly distinguish between quality businesses and amateur ones.

By carefully constructing your brand through stories, relationships, marketing messages and visual assets, you have the opportunity of shaping your customers’ expectations and creating a unique bond that goes beyond the buying-selling relationship


Why Is Branding Important?

Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness.


  • Gives the business an Identity

When a business is branded, then it is easy with people to Identify the business, this is because there are certain items which been made to serve as an Identity for the brand. When you see certain logo you easily Identify the brand associated with them.The logo is the most important element of branding, especially where this factor is concerned, as it is essentially the face of the company.


  • Branding Gets Recognition


One of the most important reason and need for branding a business or a product is that it helps the business or the product get the recognition it needs it requires which in the process helps it to become known to the consumers or clients.

This is why a professional logo design should be powerful and easily memorable, making an impression on a person at first glance. Printed promotional products are a way of getting this across.


  • Branding Increases Business Value

Branding is important when trying to generate future business, and a strongly established brand can increase a business’ value by giving the company more leverage in the industry. This makes it a more appealing investment opportunity because of its firmly established place in the marketplace.


  • Branding Generates New Customers

Another important benefit and advantage of branding your business or product is that it helps business owners generate new customers or clients. This is made possible because branding gives their business venture a good impression as it paints it a very good light among the general public or targeted audience which goes a long way in enticing them or appealing to them. Once a brand has been well-established, word of mouth will be the company’s best and most effective advertising technique.


  • Improves Employee Pride And Satisfaction

When an employee works for a strongly branded company and truly stands behind the brand, they will be more satisfied with their job and have a higher degree of pride in the work that they do. Working for a brand that is reputable and help in high regard amongst the public makes working for that company more enjoyable and fulfilling. Having a branded office, which can often help employees feel more satisfied and have a sense of belonging to the company, can be achieved through using promotional merchandise for your desktop.


  • Creates Trust Within The Marketplace

Also when business owners brand their respective businesses, it gives their products or goods) services a professional outlook which commands respect and credibility in the market place. This when done in the long run gives an air of trust between the brand and the respective customers or clients. People are more likely to do business with a company that has a polished and professional portrayal.

Being properly branded gives the impression of being industry experts and makes the public feel as though they can trust your company, the products and services it offers and the way it handles its business.


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