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Benefits of Website Advertisement.

Benefits of Website Advertisement.

    Online advertising is evolving rapidly with time. Nearly half of the world’s population uses the Internet and people of all age groups are connected to the web. Online advertising is mainly done to expand business on a large scale. It is all-inclusive, affordable and easy to handle. Also, it provides multiple opportunities for […] Read More

Ways Advertising helps Business Growth.

Ways Advertising helps Business Growth.

Growing a business isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you’re peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel […] Read More

Ways to Engage your Target Audience.

Ways to Engage your Target Audience.

You can only develop products and services that will be a huge hit if you are attentive to the needs of your customers and prospects. One important way to understand exactly what your customers want is through research and surveys. You should be constantly inviting them to provide honest, even brutal feedback. Reviews and surveys […] Read More

Advertisement Effect on Consumer’s Brand Preference.

Advertisement Effect on Consumer’s Brand Preference.

Advertisers’ primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers’ goal is to get enough relevant market data […] Read More

Social Media Marketing Strategy.

Social Media Marketing Strategy.

Social media is not a fad, nor is it something that will pass us by. It has revolutionized the way we interact with the world around us. It has developed an appetite for new ways to communicate and to the increasingly flexible ways that we can go online. This has led to global changes, huge […] Read More

How to Write Convincing and Winning Business Plan.

How to Write Convincing and Winning Business Plan.

A business plan is a written description of your business’s future. That’s all there is to it–a document that describes what you plan to do and how you plan to do it. If you jot down a paragraph on the back of an envelope describing your business strategy, you’ve written a plan or at least […] Read More

Small and Medium Enterprises (SMEs) Impact on the Nigeria Economy

Small and Medium Enterprises (SMEs) Impact on the Nigeria Economy

Small and Medium Enterprises (SMEs) play a major role in most economies, particularly in developing countries. SMEs account for the majority of businesses worldwide and are important contributors to job creation and global economic development. They represent about 90% of businesses and more than 50% of employment worldwide. Formal SMEs contribute up to 40% of […] Read More

Delivering Superior Customer service.

Delivering Superior Customer service.

Customers want a good experience and a big part of that is exceptional customer service, don’t confuse the two. The experience is everything from navigating a website, to how easy (or difficult) it is to reach a salesperson, to the way a product is packaged (think about how cool iPhone or iPad packaging is), to […] Read More

How to Grow Your Small Business.

How to Grow Your Small Business.

Growing a small business isn’t easy, it is one of the toughest challenges many faces when they are looking to get out of the 9 – 5 daily grind. The success of your small business depends on your efforts to grow profits using various methods, right from team member training to marketing, you are to […] Read More

Common Challenges Small Businesses Face in Nigeria

Common Challenges Small Businesses Face in Nigeria

  With about 200 million people population, one will be quick to assume that doing business in Nigeria will be a walk in the park. But, small business owners would tell you otherwise. Many challenges confront small business owners here making it difficult for many businesses to reach their full potential. In this piece, we […] Read More

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