Social media is not a fad, nor is it something that will pass us by. It has revolutionized the way we interact with the world around us. It has developed an appetite for new ways to communicate and to the increasingly flexible ways that we can go online. This has led to global changes, huge shifts in ideologies and a transformation in how we absorb and process information. Gradually social media will impact almost every role, at every kind of company, in all parts of the world.
Marketing is a crucial activity for the survival and success of a business. Businesses today have more marketing opportunities than ever.
In the last several years social networking has received a great deal of attention and has gained acceptance across numerous economic, demographic and geographic segments. Social networks have become invasive as they touch us in our homes, while we travel and even in our workplaces.
Social media enables firms to engage consumers in a constant and direct manner at relatively low cost and higher level of efficiency than with more traditional communication tools. Businesses want their message to reach as many people as possible. To maximize this reach, a business must have a presence where customers are hanging out.
Social media has caused a significant change in the strategies and tools companies use for communicating with customers. “social media combines characteristics of traditional integrated marketing (IMC) tools (companies talking to customers) with a highly magnified form of word-of-mouth (customers talking to one another) whereby marketing managers cannot control the content and frequency of such information.”
marketing in start-ups and SMEs is not as well developed or influential as it is in large firms. Large organizations have a marketing department that allows them for the delineation of functions and activities. This difference can be attributed to certain limitations that start-ups face including limited resources in terms of finance, time, and marketing knowledge.
One solution to the marketing challenges faced by start-ups is social media. Social media can be a tempting tool for start-up companies to use since it is cheap, relatively simple to use and the company has the possibility to reach a big audience. Social media provides many opportunities for them to market to consumers and build closer and more profitable relationships. It enables start-ups to overcome the challenges of limited budget, lack of expertise, and positioning against larger competitors. It levels the playing field by making it possible for them to compete effectively with established businesses.
Here are 5 essential digital marketing tips for startups:
1. User experience
Your audience is what matters. Your audience must be able to engage with your brand name, your values, and your product, to build a lasting relationship and association with your company.Similarly, the audience is now more reflective and receptive when brands offer them unique user experience and brand value.
Digital marketing strategies for startups must be designed carefully to appeal to the audience of your market. Delve into research and find out what works for your audience.
Build their interest and knowledge by providing them with content that informs and inspires. You will also be able to strengthen the brand voice by continuously engaging with your audience.
User experience can be made effective primarily through content, communication channels and intuitive UI.
The loading speed of your website; the intuitive menu navigation; chatbots that assist in communication; and simplicity and tone of your content is key to a great user experience.
In addition, you need to develop a client management strategy that helps you connect with your customers.
This strategy will walk you through query and complaint management. Moreover, it will collect feedback for improvement and make your clients feel part of the brand community.
For example, develop a series of simple FAQs and use them to respond to your audience and clients’ queries on social media, via email, on phone, etc.
If you are keen to getting involved more, digital world is full of new updates. Go ahead and search for more tips and trends on making a captivating user experience.
2. Creative content
You will need to invest in a solid content marketing strategy that engages your audience. Create content that is unique and fresh as it can have a strong impact o your target market.
From communicating your brand’s message to engaging your customers with information, content is supreme as it gives something useful to your potential customers. Great content can increase your organic traffic and can improve your search engine rankings.
Your audience is primarily looking for content that communicates value. Jeff Bulla says that you should use the 80/20 rule of creating and managing content.
Get to the point!80% of your content should not be about your product – no, it doesn’t backfire at all – and 20% of it could be focused on your online sales, giveaways, etc.
3. Social media platforms
Your online presence and identity begins with your website and social media platforms. So you can engage your audience, communicate your message with powerful content through a strong social media platform.
As a startup, one of the first things that you probably worked on was an active social media strategy.
You know that in this business industry, social media is the key to leveraging your brand awareness and value.
Apps like SnapChat and Instagram are becoming popular and engaging the audience with brand names.
Be consistent and regular in your social media strategy and maximise your growth. Good social media strategies can have a profound impact on lead generation and conversions, brand awareness and, of course, better search engine ranking.
4. Video marketing is seeing an upward trend
Videos are powerful tools for startups to communicate extensively. Consider Facebook Live, Instagram Stories, and Snapchat stories to engage your audience.
You can hold webinars and live events for product launches, hold tutorials, and answer questions in real time. This gives a tangible feeling to your audience and helps them connect more closely with your brand and product.
5. Search engine optimization
And most importantly, invest in a credible SEO solution. Conduct an SEO audit and find out how users are interacting with your website and social media platforms.
SEO will look into aspects of your website and page optimization, device optimisation and credible link building for better visibility in search engine results.
For example, in one of Google’s highly important updates, the websites that are not responsive on various digital devices will not appear in search altogether, regardless of their SEO measures!